2023 hair color trends

Discover the Hottest 2023 Hair Color Trends: Click Here for Inspiration!


Are you looking to make a change to your hair color this year? Then, you’ve come to the right place. In this blog post, we’re recapping the best 2023 hair color trends. So whether you’re looking for a subtle update or a complete makeover, we’ve got you covered. These are the most popular hair color trends for 2023. 

The 9 Best Hair Color Trends of 2023

1. Sandy Blond

best hair color trends of 2023: sandy blond

According to hair experts, darker shades will be in this year. So instead of platinum blond, expect sandy blond to be hot in 2023. Sandy blond hair has a neutral undertone, which means it’s flattering for all skin tones, regardless of undertone. If you’re already blonde, ask your colorist for a neutral that’s a shade or two darker while still maintaining lighter face-framing pieces. You can ease into the transition with a sandy blond balayage if you’re a brunette. 

2. Gemini Hair

what is the hair color for 2023

Can’t decide between two hair colors? You don’t have to! Gemini hair, otherwise known as two-tone hair, is one of the best (and most dramatic) hair color trends of 2023. The colors you choose are totally up to you, but some of the most popular we’ve seen are brunette and blond or anything paired with lavender. Depending on your natural hair color, your colorist may have to bleach your hair to get this look. Skip the damage (and the commitment) by opting for a wig or braid extensions

3. Onyx Hair

what hair color is in for 2023

Goth-inspired looks are definitely having a moment. And that’s why onyx hair is one of our favorite 2023 hair color trends. If you go for this inky black shade, skip the box dye and head straight to the salon. While it seems like this hair color would be safe in the hands of an amateur, box dye can leave your hair looking dry and dull. 

Another thing to know is that if you have pale skin, a darker shade of hair can make fine or thin hair look even more sparse. To combat this effect, try Toppik Hair Building Fibers. Hair Fibers are made out of keratin (the same protein as hair), and they have a natural electromagnetic charge that allows them to cling to your natural hair, making it look thicker and fuller. No messy glue is required. Use the sifter cap to make your part look full, or use the Hairline Optimizer and Spray Applicator to fill in sparse areas around your forehead and temples. Toppik Hair Building Fibers are an easy and effective way to finish your hairstyle and make your hair look fuller and healthier. 

4. Saddle Brown

popular hair color trends for 2023 saddle brown

Think of the saddle brown hair color trend as sandy blond’s slightly darker sister. Like sandy blond, this hair color has a neutral undertone, making it universally flattering. If your hair is light, this look is also easy to achieve. Just ask your hairstylist for a gloss for a temporary update. 

5. Champagne Blond

2023 hair color trends champagne blond

If neutral undertones aren’t your thing, champagne blond is another hot hair color trend for 2023. Champagne blond has warm undertones with many multi-faceted highlights that verge slightly pink (think very subtle rose gold). 

6. Butterscotch Blond

best hair color trends of 2023 butterscotch blond

Honey-colored hair was all the rage in 2022, so you can think of butterscotch blond as the 2023 update. This creamy, golden blond has flattering neutral undertones. To get this look, ask your stylist for a shadow root so that this hair color requires less maintenance as it grows out. 

7. Cinnamon Swirl Hair Color

This highly dimensional hair color is another of 2023’s hottest hair color trends. This look combines highlights and lowlights on a chocolate brown base. High shine brings this look together, so stock up on deep conditioning treatments or ingredients for a DIY hair mask

8. Gray Hair

best hair color trends of 2023 gray hair

Dyed gray hair has been a hair color trend for the past few years. But what’s coming in for 2023 is natural gray hair. So we say, if you’ve got it, flaunt it! Make your grays pop by switching to purple shampoo, which neutralizes unwanted brassy tones. 

9. Espresso Color

2023 hair trends espresso

This dark, saturated brown is one of the best hair color trends of 2023. And it’s even possible to achieve this look with an at-home glaze (provided, of course, that your hair is lighter). This dark, neutral brunette shade looks best with hair that is shiny and healthy, so make sure you deep condition your hair weekly. 

Which of these 2023 hair color trends is your favorite? Let us know in the comment section below!

Colleen Welsch is a freelance beauty writer and blogger specializing in hair care, hair growth education and beauty.

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