Braid styles are gaining traction as one of the most popular hair trends of 2017. We love braids because they are a great way to change up your look without using heat. Heat tools are incredibly damaging for hair, especially fine or thinning hair prone to breakage. We also love that braids are no longer just for women. Long hair for men is more popular than ever, and guys are finding new ways to experiment with braid styles for men.